Privacy Statement

Barron's Financial Group and its affiliated companies Privacy Statement

Maintaining the privacy of our clients has been a fundamental part of our operations since our inception. We are committed to ensuring the accuracy, confidentiality and security of the information we hold about you. This practice is more than a legal requirement to us; we feel it is our ethical obligation to you.

As a result of our efforts to ensure our compliance with the new federal privacy legislation, Bill C-6, we will be able to address your privacy concerns more effectively and efficiently. We assure you that the personal information we currently collect is used only to provide you with the high level of service you have come to expect from Barron's Financial Group and its affiliated companies.

The nature of our business requires a relationship of respect with the users of our Web Sites. As with other companies that maintain Internet sites, we want you to know about our Internet privacy practices. The following statement sets forth our current practices and applies to www.barronsfinancialgroup.com and any other sites that are owned, operated and controlled by Barron's in Canada. The privacy policy notice included with any insurance policy is separate and in addition to this Internet privacy statement. Changes to this Internet privacy statement may be made at any time, as described in Section 1 of the Terms of Use.

If you have any questions or concerns about your privacy, please contact us for further information.

Our Code for the Protection of Personal Information

Introduction

We collect two kinds of information about our Web Site users: personal and non-personal information. Personal information is information that can identify an individual personally, such as name, address or policy information. We collect personal information only when it is voluntarily offered and solely for purposes that are clearly identified on the Web Site.

Non-personal information is collected to track the total number of guests visiting our sites and to guide our efforts to improve the Web Site. To achieve these improvements, the Web Site, like many Web Sites, use "cookies" (a small text file placed on the user's hard drive) to facilitate site navigation, maintain quality of online service, provide additional security, and allow the customization of your access to the Web Site.

Ten Principles

Ten interrelated principles form the basis of the Barron's Financial Group and its affiliated companies Code for the Protection of Personal Information.

1. Accountability
   Barron's Financial Group and it's affiliated companies is responsible for personal information under its control and has designated an individual who is accountable for the compliance with the principles of the Code.
2. Identifying Purposes
   When establishing a new or enhanced client relationship, Barron's Financial Group and its affiliated companies will identify the purposes for which personal information is collected at the time or before the information is collected.
3. Consent
   The knowledge and consent of the individual are required for the collection, use, or disclosure of personal information, except as otherwise required or permitted by law.
4. Limiting Collection
   The collection of personal information shall be limited to that which is necessary for the purposes identified. Information shall be collected by fair and lawful means only.
5. Limiting Use, Disclosure, and Retention
   Personal information shall not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law.
6. Accuracy
   We shall ensure that any personal information collected and used is as accurate, complete, and up-to-date as is necessary for the purposes for which it is used.
7. Safeguards
   We shall protect all personal information retained by using security safeguards appropriate to the sensitivity of the personal information.
8. Openness
   We shall make specific, understandable information about our policies and practices relating to the management of personal information readily available to individuals.
9. Individual Access
   Upon receipt of a request in writing, we will inform an individual of the existence, use, and disclosure of his/her personal information, and will give that individual access to that information.
10. Compliance
    An individual may question the compliance with the above principles. Such inquiries shall be directed to:
    
    Barron's Financial Group
    Attention: Privacy Officer
    Suite 500, 2800 Skymark Avenue
    Mississauga, Ontario
    Telephone: (905) 891-3676
    Facsimile: (905) 891-2604
    E-mail: Privacy.officer@barronsfinancialgroup.com